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What does coach trainer mean? What is coaching in simple words

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Andriyaki IFHE RAS MISB MAA VNIINTPI ISO RAO IMAD Strelka IPG IIPPR IPPD RAO University of Working Correspondents named after. Ulyanova VNIIZhT ABiSP MKTA IEUSP BON IPK FMBA of Russia Samb ISA RAS VNIIMS SHAD TsNIIPSK im. Melnikov INO IRE RAS Research Institute of Virology RAMS IBCP RAS OTI EYUI SRI TSS GosNIigenetika IMB RAS IEGO IREA IGiSP IDM IESB MISAO NTsSSKh them. A. N. Bakuleva RAMS MIGTIK VNIIPVTI VDA IU (MskUniversity) RAKO APK YUI (MskUniversity) MOSGI MGIMT PU First of September Touro College - Lander Institute Moscow IUB AMIR NIIRPO IT (MskUniversity) IE (MskUniversity) IP (MskUniversity) MOYUI TsNIIchermet im . I.P. Bardin IPSU GEOKHI RAS 25 State Research Institute of Chemmotology RF Ministry of Defense VIEV MONIKI named after. M.F. Vladimirsky ITIP RAO ENTs Ministry of Health and Social Development of the Russian Federation NAMI Academy GRU Research Institute of SP named after. Sklifosovsky IABiA MARSH INASAN GINFO IMEI (management, economics and innovation) MIKTIR MINEKBIK SLA IPPI RAS MBS TsNIIP urban planning RAASN ESMOD MOSCOU IMG RAS VFEU AVR (formerly. CI KGB) JIVT RAS MSECh Research Institute of Urology of the Ministry of Health of the Russian Federation MNIIP CBS RPU VNIIGiM named after. A. N. Kostyakova INSTEP ICP CITO im. N. N. Priorova VNIIneft im. A.P. Krylova Higher School of Social Sciences Konstantin Raikin MMI "Reaviz" GNITSPM IGE RAS GNTsSSP im. V. P. Serbsky NIIOR im. V. A. Negovsky RAMS IAP RAS VKIYA MFA RF School-studio SHAR VNIIA Russian Agricultural Academy IVND RAS MIGp UCPiDPO RSL RNTSKH im. acad. B.V. Petrovsky RAMS ISEP RAS MBA School MEGI RNTsRR

Coaching is one of the many new words that burst into our lives and became familiar before people fully comprehended them. Coaching – what is it?

This is not training, although they have a lot in common, not the direction of psychotherapy, not counseling. A variety of people are involved in coaching, proudly calling themselves coaches, but often having difficulty explaining the principle of their activities.

And the literal translation of the word “coach” is even more confusing, because this concept is translated from English as “coach”, “cart”.

If you don’t see a goal in life, or it seems difficult to achieve, if you are tired of running in circles after a ghostly “carrot,” then you need a “carriage.” She will comfortably take you to the pinnacle of success along the shortest path. This is coaching.

Coaching: general characteristics

Coaching is a personality-oriented activity that provides conditions for a person’s self-realization and accompanies him on the path to success.

The specialist who provides this support and creates the conditions is called a coach.

Why is coaching needed?

This is a relatively young phenomenon in the social life of society, which became famous in the late 1990s in the UK and the USA. But today, according to statistics on the WPA website - “Academy of Coaching Excellence”, in the United States about 50 thousand people consider themselves to be a “coach” profession.

And their number is constantly increasing. There are still significantly fewer coaches in Russia. According to the online magazine “Company Secrets”, there are only 3 thousand of them, but, according to forecasts, over the next 5 years this figure should increase 15 times.

Coaching is necessary in a difficult situation when a person himself cannot find a way out of it. And often he doesn’t even realize the problem, but simply feels dissatisfaction with life and a desire to change everything, but he doesn’t know what or how to change.

The work does not bring satisfaction, there are no prospects for growth, and the individual does not see himself in any other type of activity. A favorite activity that a person is willing to do 24 hours a day does not generate income. And I would like to turn it from a hobby into a business.

Life has faded and lost its colors, goals that one would like to strive for have disappeared from it.

The woman realizes with alarm that her existence has turned into a dull run in a circle: “home-work-home.” But life passes, and fear arises because of its meaninglessness.

Repeated attempts to organize your own business have ended in failure, and a person gives up and has a feeling of his own helplessness and mediocrity.

These are all real and familiar situations to us. Finding a way out of them on your own is very difficult, and often impossible, since a person sees his problems from the inside, and not in relation to the world around him, and is focused on his experiences, and not on prospects.

You can turn to friends for help, but they have enough problems of their own, and few people want to look like a loser in front of their friends.

It is in such situations that a coach is required - an inspiration, a professional in revealing a person’s potential, which he sometimes does not even suspect.

A coach has a set of techniques and techniques that allow you to understand your abilities, see real prospects for your activities and ways to achieve success.

Coaching as a type of activity

There are several areas of socio-psychological support for people who want to solve their problems or engage in self-development. They have a solid history, authority and proven methods.

First of all, these include various areas of psychotherapy and psychoanalysis, personal growth training, consulting and mentoring.

Coaching was born at the intersection of these types of activities, but has significant differences that allow it to be competitive in the market for such services.

Coaching and training

The work of coaches is especially often compared with training, and sometimes they are equated. Both of these directions are forms of influencing a person and controlling his behavior. And their goal is positive changes in the life of the individual.

Coaching can be called the closest relative of training, since it was born in a sports environment, and “coach” in the slang of English students means “personal trainer” or “tutor” who literally “drags” the student to success.

But still, two serious differences do not allow us to identify coaching with psychological training.

Trainings in the form in which they are common today are in a group form, and this is considered the most effective. And coaching involves an individual approach to each client and individual lessons.

Although there is “team” coaching, it is less common, and even within it, the coach works with team members individually.

Training is the formation of certain skills - behavioral, emotional, communication, etc. Its goal is human development. And how and where an individual will apply the acquired skills and whether he will do it at all is beyond the interests of the coach.

The main task of coaching is not personal development, but defining goals and creating conditions for achieving them. A coach does not teach, does not form, does not develop, he directs a person’s thinking so that he himself finds answers to his questions and solutions to problems.

Coaching and psychology

A coach works with a person individually, which is impossible without a good knowledge of psychology, because a person must see his own prospects and capabilities.

Unlocking the inner potential of an individual involves solving a whole range of psychological problems and removing internal barriers. However, coaching cannot be classified as a purely psychological technique.

Psychotherapy and psychoanalysis solve problems of correcting mental state and are aimed at changing a person’s subjective feelings, his attitude towards reality and himself.

The main task of psychoanalysis is “opening boils”, identifying past problems.

Coaching does not deal with the past, it is focused on the future. He does not look for answers to the question “why?”, but encourages the person to find the answer to the question “how?”.

How to make life better? How to find your place in the world? How to solve the problem?

In this article I want to shed light on the topic of coaching, since in the post-Soviet space a lot of ambiguous information about coaching and coaches has gathered. Some people ended up with the right coaches and were very happy with the results, while others ended up with charlatans and realized that they simply lost money.

In addition, I will give you some tools so that you can experience what coaching is like.

In this article I will tell you:

  • Who is a coach (history, definition).
  • The difference between a coach and a psychologist, trainer, consultant.
  • How to distinguish a coach from a charlatan.
  • What questions do clients turn to a coach for?
  • How can a coach be useful to a client?
  • What does a typical coaching session look like?
  • How much can a coach earn?
  • Could coaching be beneficial for you?
  • Can you become a coach?
  • What does it take to become a coach?
  • My journey as a coach: how I became one and what it gave me.

I am sure that my thoughts will seem objective to you, since, on the one hand, I am a certified coach, and on the other hand, coaching is not a source of my income, since my main job is personnel management on the largest Ukrainian TV channel. In addition, I myself hire coaches to develop company employees and see different representatives of this profession.

I have been a certified coach for several years now. When I tell others that I am a coach, I am constantly asked the same questions:

  • Who is a coach? What is this, a personal growth coach?
  • How do you work with clients? You probably give them advice?
  • Is it true that clients pay $100 for one coaching session?
  • And are you really just asking questions?

Everyone has heard the word “coach” for a long time. Each of us has different associations when we hear the word “coach”. Some people imagine a personal growth coach, some a psychologist, some a charlatan information businessman, and some, perhaps, an avid NLPer.

Of course, none of this has anything to do with coaching. It’s just that all these people at one time caught the trend in the popularity of coaching and began, among other regalia, to attribute to themselves the newfangled word “coach”.

Real coaches don't teach anything at all.

But everyone will probably agree on one thing: coaches make good money. And this is really true. A coaching session even for a beginning coach costs $50, but experienced coaches charge from $100 to $200. But there are those who can charge $500 or even $1,000, but these are usually very well-known coaches who work with business owners, and this work is limited to either a series of intensive coaching sessions, with a pause of 6-12 months between them, or, on the contrary, occasional meetings once a month.

But what’s most amazing is that real coaches (and I’ll tell you who a real coach is below) don’t teach anything at all. They don't tell you what decisions to make, they don't force you to work better or harder. And what is no less striking is that they talk to the client not about his past, but, as a rule, about the future.

So why do people who ask questions about the future get thousands of dollars from their clients?

Let's try to figure it out. Let's start with the definition.

What is coaching?

Official version:

Coaching(English coaching - education, training) - a method of consulting and training, differs from classical training and classical counseling in that the coach does not give advice and strict recommendations, but looks for solutions together with the client.

My version:

Coaching- this is a special type of work of a coach with a client, thanks to which the client achieves outstanding results faster, more joyfully and easier than he himself would work to achieve them.

A little history

TIMOTHY GALLWEY

It all started with Timothy Gallwey, who was the originator of the concept of the inner game, which formed the basis of coaching. The concept was first outlined in the book The Inner Game of Tennis, published in 1974. This date can be considered the date of birth of coaching.

The idea of ​​the inner game came to him while working as a tennis instructor.

The opponent in your head is much more dangerous than the opponent on the other side of the net. The coach's job is to help the player eliminate or mitigate internal obstacles. As a result, a person's natural ability to learn and achieve effectiveness will emerge. The purpose of the "inner game" is to reduce any interference with the development and realization of a person's full potential.

Timothy Gallwey

JOHN WHITMORE

He developed Gallwey's ideas as applied to business and management. John Whitmore is a British racing driver, one of the UK's leading business coaches, and the creator of the popular GROW coaching model.

John was a student of Timothy Gallwey. In 2007, he received the President's Award from the International Coaching Federation (ICF), which recognized his work in promoting coaching worldwide.

THOMAS LEONARD

Considered the creator of coaching as we know it today.

Thomas was a financial consultant. One day he noticed that his most successful clients weren't asking him for financial advice so much as they were asking him for personal business advice. Business managers and top officials of companies were interested in learning how to quickly respond to a changing economic situation, how to effectively manage employees, and some simply could not formulate their future professional goals.

Here is just a small part of Thomas's achievements:

  • Founder of the Coach University (Coach University - www.coachu.com), the International Coach Federation (ICF), the International Association of Certified Coaches (IAC) and the CoachVille.com project.
  • Developed 28 personal and professional programs.
  • Author of six books for coaches and 14 internal exclusive works for students of the Coaching University.
  • Among the more than 28 programs he developed, Clean Sweep is a very popular one.

How coaching evolved

  • From the 70s to the mid-80s - the stage of the emergence of coaching in the USA.
  • Mid-80s - coaching began to spread in the United States.
  • Mid-80s - coaching intensified in Germany.
  • The end of the 80s - personnel development through coaching began in Germany.
  • The beginning of the 90s - in Europe and the USA, the division of coaching into specializations began.
  • Mid/late 90s - coaching is actively gaining momentum in Europe and America.
  • From 2002 to the present day there has been a phase of in-depth professionalization.

The difference between coaching and other types of assistance and consulting is shown in the graph:

Thus, coaching is the only way of counseling in which the client is the expert, and the coach only asks questions.

How to distinguish a real coach from a real charlatan?

Coach Charlatan
Studied at a certified school
coaches (ECF or ICF) and can present their certificate		 Didn’t study coaching at all, studied from books, studied with another coach, studied in an uncertified school
Inspires trust, does not impose pressure with his authority, does not impose services Does not inspire trust, convinces of the need for his services, uses manipulation techniques
Asks a lot of questions He talks a lot and gives advice.
When asked about the price, he gives a direct answer with a specific figure. Doesn’t name the price, asks how much you expect, offers to pay “as much as you can”
Has a specialization (career coaching, life coaching, business coaching) Ready to work with any request
Can talk about his own successful experience in the chosen field. For example, when offering executive coaching, it can tell
about your at least 5 years of experience managing a team of 20 people or more		 Cannot demonstrate experience in the selected topic. So, for example, while doing relationship coaching, he himself does not have a partner

»
Separately, I would like to talk about the “coaches” who studied at Erickson University of Coaching.

It is worth noting that because Marilyn Atkinson spent many years of her life calling her former NLP teaching the newfangled word “coaching,” many students of this school are now perceived as coaches. I do not want to challenge their right to be called whatever they want, but I am obliged to shed light on this issue.

Who is Erickson, after whom his teachings are named:

  • So, Erickson Milton Hyland (1901–1980) is one of the most popular American psychotherapists XX century.
  • Wrote more than 140 papers on psychotherapy. In 1923 he developed a number of techniques hypnotherapy, including the hand raising method.
  • Erickson - founder and president of the American Society clinical hypnosis(American society of clinical hypnosis), founder and editor of the American Journal of Clinical Hypnosis. Regularly conducted his famous seminars hypnotherapy and a short straight psychotherapy.

Erickson's biography does not indicate that he was a student of one of the well-known coaches at the time (they are on the list above). In addition, Erickson himself did not call himself a coach or his science coaching.

But then Marilyn Atkinson appeared, who taught her followers NLP. However, at some stage she began to call herself a coach, without indicating who she studied with. Here is information about it:

  • Marilyn Atkinson - President of Erikson International University, Doctor of Psychology, coach, world-famous trainer, student Milton Erickson, a famous psychologist.
  • Marilyn is the author of many works, has been teaching and consulting in leading corporations in the world since 1985, and is the founder and president of Erikson International University (Canada) to this day.
  • Marilyn is the author of books on coaching: “Mastery of Life: Inner Dynamics of Development”, “ACHIEVEMENT OF GOALS: A Step-by-Step System”, “LIFE IN THE FLOW: Coaching”.

Therefore, internationally certified coaches often challenge Atkinson's right to call herself a coach, as well as her students.

What questions do clients turn to a coach for?

The range of questions with which clients turn to a coach is indeed very wide. Here are some of them:

  • Business planning, budgeting, goal setting.
  • Establishing a balance between work and personal life.
  • Solving difficult situations.
  • Achieving peak productivity at work.
  • Solving business and personal problems.
  • Making key decisions and developing strategies.
  • Increased sales.
  • Control my life instead of letting other people control me.
  • Increase my company's profitability by at least...
  • Take the adrenaline out of my life so I don't burn out.
  • Accelerate my own development.
  • Design a path for my own growth.

An example of specific queries that I worked with:

  • Which career path to choose?
  • How to overcome your weaknesses to become a marketing director.
  • Learn to manage a company (the person recently became a partner).
  • How to talk to a shareholder about your development.
  • Increase your income by 50% in 6 months.
  • Create passive income of $200 in 10 months.
  • Purchase of a car (not on credit) for 1 year.
  • Career growth to the position of manager in 1 year.
  • Reducing the level of stress and tension so that work is fun.
  • Find a boyfriend by the end of the year.
  • Finding life balance (so that work does not come at the expense of other areas of life).
  • Increased level of well-being and energy.
  • Learn to manage your time, determine your capabilities and effectively determine deadlines for completing tasks.
  • Bringing order to life (instead of the existing chaos).
  • Lose 5 kg in 3 months.

What does a typical coaching session look like?

A typical coaching session lasts 60–90 minutes. If meetings are frequent, it may be reduced to 30–45 minutes. Meetings usually take place in a cafe or restaurant, as well as at the client’s workplace (in his office or meeting room). Less often, the client comes to the coach’s office.

Before the coaching session, the client forms his request - a certain task for the duration of the session. During the session, the client and the coach will have to find a solution to their request.

The result of a coaching session is a clear understanding of the client what to do to achieve his goal, and an action plan, usually for a week.

During the session, the coach asks the client questions and uses various coaching tools.

A typical coaching session follows the GROW model, which Whitmore came up with:

  • Goal - what is your goal? What do you want to achieve?
  • Reality - describe your situation now.
  • Options - what are the options for achieving the goal? Who can help you? What do you need? Let's brainstorm.
  • Will - what needs to be done to achieve the goal? What are the next steps? When could you do this?

One of the tasks of a coach is to raise the client's bar. That is, helping the client set higher goals so that he achieves more in life.

Now, as promised, I’m giving you one of the coaching tools.

This is a tool for a comprehensive assessment of the client’s life and searching for weak points in it.

There are 30 questions here. Each question must be answered “yes” or “no”.

Now calculate your score separately in each area. If an area scores less than six “yes,” it means there are problems there. If eight or more, everything is fine. Between six and eight - it would be worth improving.

Now your goal is to get all 30 “yes” in 90 days. Weak? ;)

How much can a coach earn?

Most often, a coach charges $100 per coaching session.

Clients do not apply once, but buy on average 5–10 coaching sessions (private clients usually take five, corporate clients - 10). In such cases, the coach can make discounts.

The coach is not 100% busy all the time. A load of 40–60% is considered good, since the remaining time is required for moving around the city, attracting new clients, maintaining websites, and so on.

Many coaches provide training, which generally also charge about $100 per hour.

Let's take a person's normal working day - 8 hours. At 40% load, our coach will work 3 hours a day. This will be three coaching sessions of 60 minutes each. For such a day, the coach will earn $300 (provided that the coach did not give discounts).

In 20 working days, a coach earns $6,000.

This is a person who does not engage in any other activity other than coaching. There are not many of them, but I know several representatives.

More often, a coach’s income ranges from $3,000 to $10,000.

If coaching is not the main activity for a person and in addition to it there is a permanent job, such a coach conducts no more than one session per day. And he doesn’t have clients for all 5 days. Usually this is 3–4 days. Which gives $300–400 per week or $1,200–1,600 in additional income per month.

There are also coaches who practice coaching solely to maintain their experience and conduct one session per week. Which gives 400 dollars a month.

Can coaching be beneficial for me?

Are you ready for coaching?

Rate it from 1 to 4, where 1 is false and 4 is completely true.

You can count on me to be on time for meetings. 1 2 3 4
I will honor agreements and keep my word 1 2 3 4
I want to listen and take advice from my coach 1 2 3 4
I speak directly and promise my coach a “no games” relationship. 1 2 3 4
I will immediately tell the coach that I am not getting the desired result,
if I get this feeling		 1 2 3 4
I guess I have limiting beliefs
my development, and now is the time to take steps
moving forward		 1 2 3 4
I am ready to expand my scope and replace ineffective
behavior more effective		 1 2 3 4
I'm totally ready to take my life to the next level. 1 2 3 4
I want to experiment with ideas and concepts
which the coach will offer		 1 2 3 4
I will immediately tell the coach that he is crossing my personal boundaries,
and in this case I will ask him to change his approach		 1 2 3 4
I am ready to change HERE and NOW 1 2 3 4
I know what I want and will use a coach to help me achieve it. 1 2 3 4
I am fully aware that all responsibility for the results lies with me 1 2 3 4
I want a coach to always tell me the truth under any circumstances. 1 2 3 4
I have the necessary resources to pay for coaching,
and I consider coaching a worthwhile investment in my life.		 1 2 3 4

»
___________ total score

Result:

  • 60–53. You are a very good candidate for coaching!
  • 52–47. Are you ready. A slight resistance holds you back. This is where coaching can begin.
  • 46–39. You're in a wait-and-see position. Before we get started, it's best we first talk about why you're thinking about coaching.
  • 38–0. Come back when you're ready to make a decision. Now you are not ready to take responsibility and make significant changes in your life. Coaching for those who are READY. Now may not be your time yet. This slice gives you an understanding of where you are now.

Can I become a coach myself?

You can safely give a positive answer to this question if you can answer “yes” to all points:

  • You want to help other people achieve their goals.
  • We are ready to become a model for them and to achieve their goals in different areas of life.
  • We are ready to devote time to training and basic coaching practice (more than 100 hours).
  • You have time for coaching sessions after completing your training.
  • Ready to learn, train, conduct sessions in the presence of others, and receive feedback from the trainer.

What does it take to become a coach?

The algorithm here is as follows:

  1. Choose a school that suits your needs based on location, course timings, reviews, and ICF certification.
  2. Raise money for the course ($1,000–$2,000).
  3. Complete a training course (average 1-3 months of intensive classroom training for 2-3 days per week or 10-12 months of online classes once a week for 60-90 minutes).
  4. Start hosting free coaching sessions. You need to spend at least 100 hours.
  5. Start telling others that you have become a coach.
  6. Create your website.
  7. Start attracting clients.

My path as a coach: how I became one and what it gave me

Initially, I went to study coaching not at all to practice coaching, but to improve my leadership skills. My team grew from 2 to 10 people, and I needed to learn how to manage them effectively. Since I had read all the main books on management at that time, I looked for management advice in the field of leadership.

Leadership training didn't spark my interest or respect, so I switched to coaching. I met a coach who told and showed me what coaching is, and my training began. I studied at the MAXIMUM International Coaching Academy (don’t consider it an advertisement) with Maxim Tsvetkov for 10 months, every week for 90 minutes in webinar format.

After completing all my homework, I began to set goals for myself, work to achieve them, and saw the effectiveness of coaching as a way to achieve goals (even though I just wanted to learn how to manage people).

Coaching works like magic: you just need to set a goal and understand the ways to achieve it, and you automatically start working on it.

At the end of the course, I already had clear goals in all areas of my life. In addition, my employees noticed changes in my management style, and our relationship became much better.

To obtain a certificate, I needed coaching practice, so I began coaching everyone I knew. It so happened that many of them achieved their goals very quickly. One of my subordinates, after a month of coaching, left for a higher position in another company with a salary twice as high. :)

I realized that coaching works like magic: you just need to set a goal and understand the ways to achieve it, and you automatically start working on it.

I received the certificate and began to inactively coach those clients who came to me mainly on recommendations. Over time, the number of such clients increases. But for me the main priority is my career: I want to become a CEO in 5 years, so I don’t devote as much time to coaching as I could. For me, this is rather an opportunity to earn pocket money for my favorite toys (phone, laptop) on the weekend.

What coaching gave me:

  • Achieving a number of goals (career, health, salary).
  • Experience managing people in a more democratic style.
  • Meeting new and interesting personalities.
  • Awareness of your purpose.
  • A more balanced life.
  • Improving relationships with others.

Additional information on coaching and development can be found on my website. :)

Among popular professions, coaching occupies one of the leading positions. Why is this happening? What is special about this specialty? Who is a coach? Is it easy to become one? What knowledge and skills do you need to have? What is the difference between a coach and a trainer? Is it possible to master this profession on your own, or do you need to undergo serious training? Where and how do coach training take place? Are the services that coaches provide overrated? Is it possible to do without them? The answers to these questions are contained in the publication.

Who is a coach

A coach is a person who, through continuous collaboration, helps the client find answers within himself. His main role is to develop the client’s understanding of how he can implement the assigned tasks. A coach helps in achieving professional or personal goals. In the classical sense, a representative of this profession should not influence the client’s decision-making. His task is to organize the process in such a way that the person himself achieves the desired goal.

Unlike, a coach is not engaged in the general development of a person, but in the formation of specified skills. For example, establishing relationships with the opposite sex, career advancement or personnel management. The mentor conveys to the mentee all the baggage of his life experience and knowledge, according to Western tradition, being called a mentor.

This does not mean that a coach cannot at some points take on the role of a mentor when such a task is set, for example, during the training of new coaches.

What is the difference between a coach and a trainer?

Another closely related concept to the word “coach” is a trainer. In many ways, the blurring of the boundaries between these two professions is due to the emergence of self-taught coaches, who retrained from being coaches in a new direction without undergoing specialized training and using methods familiar to them.

What is the difference between a coach and a trainer? The degree and methods of influencing the audience. The coach must develop certain psychological attitudes for his students that will allow them to make the right decisions almost intuitively. At the same time, he does not teach, does not instruct, does not give answers. The coach plays a more technical role.

For example, he can improve employee skills regarding an accounting program, teach them how to use their time wisely, suggest more effective sales techniques, etc. He must “chew and put in his mouth,” and the coach only stimulates the “chewing” process.

Coach doesn't give answers, its main task is to develop in a person the ability to achieve his own goals, to look for the necessary ways and solutions.

Many professional fields require certain personality traits, such as leadership qualities. Then, the lines between these specialties are erased and the work is performed by a single person coach. It helps to better master the profession and develop in the client an understanding of the correct behavior strategy. There is also a coach consultant who, on a consulting basis, helps set up a business or resolve other issues.

What knowledge and skills should a coach have?

Unlike a trainer, a coach must be strong in psychology, since his area of ​​work is the mind and subconscious. What is a coach? This is a psychologist, a sage, a professional in his chosen direction. A person who combines life experience with fundamental knowledge.

Therefore, many people work as trainers and consultants, but only a few decide to become a coach. The responsibility and cost of mistakes are too great. Therefore, there is a high risk of falling into the hands of a charlatan. When looking for a coach for yourself or your company, it is advisable to pay no less attention to this than when choosing a dentist or lawyer.

How to become a coach?

Since the coaching specialty is not regulated by academic science and the bureaucratic apparatus, it is impossible to find a special university for this profile. All academies and other schools are licensed by the same academies and schools. This is why the risk of quackery arises even at the learning stage. How to choose a teacher or training center? Based on specific cases, based on reviews from students and clients, based on their number, status. It is also important to always listen to your inner voice. After all, intuition fails less often than ostentatious diplomas or awards.

One of the most famous training centers - International Coaching Federation(ICF), uniting more than 24,000 professional coaches from 50 countries. This is the largest non-profit association of specialists in this field.

According to ICF ideology, coaches must fulfill the following roles:

  • Stimulate the client’s independent development;
  • Consider him reliable and responsible;
  • Determine the goals that the client wants to achieve;
  • Help him in independently developing the necessary strategy.

The process is built according to these principles. training future coaches. It is also wrong to reject the role of a coach for coaches. After all, no one will go to a self-taught doctor for treatment or send their child to an amateur teacher. Accordingly, this specialty also requires a teacher. In any case, you can always shift responsibility for an unsuccessful approach to your client onto him.

According to international certification, there are the following professional levels of coaching:

  • ACC(Associate Certified Coach) – issued after 60 hours of training and at least 100 hours of practice;
  • PCC(Professional Certified Coach) – requires 125 hours of study and more than 500 hours of practice;
  • MCC(Certified Master Coach) is a degree of dedication that can be obtained after 200 hours of study and 2,500 hours of practical experience.

But many amateur coaches do things differently. They start with self-education and practice, and only then, at a certain point, they look for a mentor or simply switch to some other job. Without sufficient knowledge and skills in coaching, they make a number of mistakes, at best, simply not being useful. They impose their opinions on clients and try to solve their problems instead. In general, they behave unprofessionally and incorrectly, thereby undermining the authority of coaching.

Prospects for working as a coach

The best motivation to start studying and practicing are the prospects of this direction. Firstly, the market for coaching services is still developing, so there is little competition yet. Secondly, this profession allows you to constantly develop yourself. Thirdly, the work of coaches is highly valued by their clients (materially). Fourthly, this specialty allows you to work on a flexible schedule. Fifthly, coaches can find themselves in any corner of the world, constantly traveling. Sixthly, this is one of the fashionable professions, along with businessmen and actors. Seventh, a coach's income is not limited by anything other than his personal self-esteem. Working as a coach, you can set the rules of dialogue with the client yourself. The main thing is to live up to his expectations, otherwise you can spoil your reputation and immediately lose a couple of zeros in the price list.

Coach is a fashionable and popular specialty, which remains a matter of only a few. Many people try their hand, but not all succeed. Even having answered the question of who a coach is, there is still no guarantee that you will be able to find a real professional. The main thing is to rely on the prompts of your inner voice and adhere to its advice. Sometimes our intuition can be the best coach; it is advisable to just learn to hear it. If the inner voice is silent, then it is better to contact a specialist.